The promise of being able to read and interpret our genetic blueprint has never been more seductive. With companies like 23andMe providing a largely unregulated portal through which we can peer into our ancestry, predispositions to certain traits, and yes—even health risks—this is all changing. While we’re gaining all this new information, there’s a growing sense of concern over privacy. In doing so, are we not now handing the keys to our biological kingdom, thereby rendering ourselves vulnerable to discriminatory practices, exploitation and abuse? Caution and vigilance to guard against misuse of genetic data is certainly important, but the potential harms of excluding these valuable data sets far exceed their risks. Consumers must not be too skittish about privacy because this data can drive important medical breakthroughs.

The human genome is a deep, dark, and fascinating place and we are just scratching the surface of its bounty. Genetic data is pivotal in identifying genetic associations with diseases, from heart disease and diabetes to various forms of cancer. By studying the genetic makeup of individuals affected by these conditions, researchers can pinpoint specific genetic variants that increase the risk of developing them. This understanding paves the way for earlier diagnosis, better prevention efforts, and eventually, treatments that save lives.

Now picture a future where this promise of personalized medicine is the rule, not the exception. New genetic data makes it possible to customize treatment plans based on a patients’ genetic profile. What’s effective for one might not be for the next. Considering our genetic differences is very important for precision medicine to be able to provide the best medical care. This is the new approach that will turn disease treatment on its head. It moves us away from a dumb model of one-size-fits-all to a more scientific, more precise and impactful strategy.

Additionally, genetic data is an important part of making a diagnosis for genetic disorders and rare diseases more accurate. For families dealing with the consequences of undiagnosed conditions, genetic testing offers answers, closure, and a direction forward. It plays a vital role in identifying carriers of genetic mutations, giving couples the information they need to make informed decisions about having children.

The advancement of medical research Beyond diagnosis and treatment, genetic data is so important for understanding the fundamental mechanisms that underlie disease. By learning the genetic underpinnings of different diseases, scientists are able to piece together the complicated processes that result in disease occurrence. This understanding is key to creating more targeted and effective therapies. These innovative therapies aim to go beyond simply treating the symptoms by targeting the true root causes of illness.

Innovation in the development of new treatments—including gene therapies and precision or targeted therapies—is being driven by the use of more granular genetic data. Gene therapy involves modifying an individual patient’s genes to address a patient’s genetic defect or provide a new function. Unlike chemotherapy, which kills all rapidly-dividing cells in the body, targeted therapies are meant to attack only those cells that express specific genetic mutations. Just as important, these novel approaches are proving successful in diseases known previously for their lack of curative options.

Of course, the fears about genetic privacy aren’t exaggerated. The recent data breach at 23andMe exposes these dangerous threats. Hackers breached a big enough share of customer accounts with credential stuffing—up to 60% in some industries—to illustrate just how accessible our private data is. Fighting fraud The company had very quickly notified affected users and provided those individuals with identity theft protection through Experian. This incident caused alarm over the safety of sensitive genetic data.

California Attorney General Rob Bonta has already made a significant move. He reminds consumers that they have control over their genetic data and can delete it. These are common sense, essential safeguards that give people the ability to decide who gets access to their genetic information. The Genetic Information Nondiscrimination Act (GINA) offers an essential safeguard against genetic discrimination by health insurers and employers.

In the face of these safeguards, the anxiety lives on. What happens if my genetic data is shared and then some company denies me coverage because of it? Second, what if my employer uses my genetic predispositions to discriminate against me? These are real, valid concerns that warrant serious discussion. I truly believe that the benefits of genetic research and personalized medicine are tremendous. We can’t allow fear to prevent us from tapping into their unique potential.

We just need to be careful not to overshoot and severely limit the necessary balance between protecting individual privacy and promoting scientific progress. To truly help combat this issue, we need to take a holistic approach. This strategy must encompass comprehensive data security protocols, clear processes for data sharing, and stringent legal restrictions on genetic discrimination. Companies that collect genetic data must prioritize data security and be transparent about how they use and share this information. Consumers, for their part, deserve to be aware of their rights and empowered to exercise agency over their genetic information.

I myself have been a subject in genetic studies focused on disentangling the genetic underpinnings of these conditions. I was initially reluctant to expose my genetic data to the public. As someone who cares deeply about privacy, I was comforted by the strict privacy protocols and knew my data would help fuel innovative research. Seeing firsthand how genetic data is being used to develop new treatments and improve healthcare has solidified my belief in its transformative power.

The road ahead will take researchers, policymakers and the public working together, but progress is within reach. We should be having robust discussions on all of these aspects, including the ethics surrounding genetic research. It’s time to start writing policy that drives innovation and protects privacy! Fifth, we need to make sure the public understands the value of genetic data. So, let’s clear up the misunderstandings and shatter the fears that skyrocket stress!

The choice to share our genetic data is a deeply personal one. I would encourage consumers to look beyond the fears about genetic research and personalized medicine. Don’t let privacy issues prevent you from capitalizing on these innovations! Our genes hold remarkable potential—they can empower our communities to build a healthier, more equitable future. We’ll be able to diagnose diseases earlier, develop more effective treatments, and deliver great healthcare exactly when and how we need it. The future of medicine is indeed in our DNA, and it is a future well deserving of our pursuit.